> For the complete documentation index, see [llms.txt](https://support.charlla.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.charlla.io/en/userguide/library/oepn_sidebar/tap_statistics.md).

# Analytics tab

Check player loads, product detail page conversion rate, and viewer engagement for each video. Commerce analytics need a Shop Player with a product banner.

## Understanding analytics <a href="#undefined" id="undefined"></a>

The analytics period has a basic period and a comparison period.

### Basic period

<figure><img src="https://1857767629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fo7CC5HKFh1guYnGcyftj%2Fuploads%2FDOUVPoucmTc0l2kxCQzl%2Ftap_statistics-1-en.png?alt=media" alt=""><figcaption></figcaption></figure>

* The basic period is the date range that analytics are calculated for.
* By default, it runs from the 1st of the current month to today.
  * <mark style="color:purple;">For example, if you check player load analytics on March 15, the basic period is set to March 1–March 15.</mark>
* Click the **\[Basic Period]** drop-down to change the date range.

### Add a comparison period

<figure><img src="https://1857767629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fo7CC5HKFh1guYnGcyftj%2Fuploads%2FWG7T6HYAS2PPMe7leD97%2Ftap_statistics-2-en.png?alt=media" alt=""><figcaption></figcaption></figure>

* Click **\[Compare to]** next to the basic period to add a comparison period.
* When you add a comparison period, two graphs appear: one for the basic period and one for the comparison period.
* Each period has its own color.
* Hover over a point on the graph to see daily figures for both graphs.
* Below the graph, you can see the top videos for the period by player loads, banner conversion rate, and viewer engagement. With a comparison period added, select a date range from the drop-down above the table to see the rankings for the comparison period too.

### Graph

<figure><img src="https://1857767629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fo7CC5HKFh1guYnGcyftj%2Fuploads%2FmaQPjxrSCMGHVhQE7jXq%2Ftap_statistics-3-en.png?alt=media" alt=""><figcaption></figcaption></figure>

* See how your data changes across the selected period at a glance.
* Hover over a point on the graph to see daily figures.
* Below the graph, you can see the top videos for the period by player loads, banner conversion rate, and viewer engagement.

## Video and commerce analytics <a href="#undefined" id="undefined"></a>

### **Video: player loads**

Shows how many times the player loaded on a page. This is the total of loads from the Displayer and the Shop Player.

### **Commerce: product detail page conversion rate**

{% hint style="danger" %} <mark style="color:red;">**Make sure the Shop Player is active. You need to add a product banner.**</mark>\ <mark style="color:red;">**Available on the Standard plan and above.**</mark>
{% endhint %}

* Shows how many times viewers clicked a product banner in the Shop Player.
* It is calculated as: (\[Banner clicks] ÷ \[Total Shop Player loads]) × 100 = product detail page conversion rate (%).
* Besides the overall conversion rate for each video, you can see daily details: which product's banner was clicked, on which page, and how many times.

### **Commerce: viewer engagement**

{% hint style="danger" %} <mark style="color:red;">**Make sure the Shop Player is active. You need to add a product banner.**</mark>\ <mark style="color:red;">**Available on the Basic plan and above.**</mark>
{% endhint %}

* Shows how many times viewers clicked the Like and Share link buttons in the Shop Player (including mobile).
* Click a bar in the graph to see likes and shares separately in the daily details table.


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