> For the complete documentation index, see [llms.txt](https://support.charlla.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.charlla.io/en/userguide/statistics/conversion.md).

# Banner conversion rate analytics

<figure><img src="https://1857767629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fo7CC5HKFh1guYnGcyftj%2Fuploads%2FTGyr4f0RXDXmbmbRlLRa%2Fconversion-1-en.png?alt=media" alt=""><figcaption></figcaption></figure>

{% hint style="danger" %} <mark style="color:red;">**Only videos with an active Shop Player are included.**</mark>

<mark style="color:red;">**The Shop Player is available on the Basic plan and above.**</mark>
{% endhint %}

* Shows how many times viewers clicked the product banner below the Shop Player while watching during the basic period.
* It is calculated as: (\[Banner clicks] ÷ \[Total Shop Player loads]) × 100 = product detail page conversion rate (%).
* The **Product Detail Page CVR** tab shows the conversion rate across all Shop Players viewed during the basic period.


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